Digital Leadership Forum (Music Room)

A full day professional development workshop where participants will learn how to develop Digital Leadership in their organisation

    You will learn how to:

  • Develop trusting relationships with your managers and colleagues
  • Influence without power
  • Lead change
  • Negotiate


08:45-09:00 Check in: grab your name tag and say hello! You also might want to grab a cup of coffee or tea
09:00-09:30 Welcome and introduction: An overview of the day and identify specific participant interests/questions
09:30-10:30 Identifying challenges we want to get into grips with
10:30-13:00 Personal reactions to change, learning behaviours, habits and how to challenge them
13:00-14:00 Lunch (included) & table discussions
14:00-15:30 How to be a (digital) leader – how to influence and negotiate while remaining true to your principles
15:30-16:00 Break
16:00-17:00 Open space discussion
17:00-17:30 Participant Q&A / discussion time for addressing any unanswered questions, discussing the learning, etc.
17:30 End of workshop
18:30 Pre-ECF Europe Dinner & table discussions
21:00 Pub: Who ever feels like it can join us in the pub.


Name Role Organisation Country
Branislava Milosevic Digital Strategist and Consultant Digital Leadership Ltd UK
Pheona Croom-Johnson Management Consultant CJ Associates UK
A.S. Maini Digital Lead Reach Volunteering UK
Andrew Davies Digital mobilization team leader Greenpeace International Netherlands
Andrew Lee Head of digital SciDev.Net UK
Chris Morris Consultant Claremont Social Communications UK
Danielle Boobyer Online Campaigner Greenpeace UK UK
Edward Herbert Digital Engagement Officer Amnesty International UK
Edward Lambert Web and Mobile Manager Oxfam GB UK
Eva Watkinson Campaigns Engagement Manager ActionAidUK UK
Graham Covington Founder & CEO Engaging Networks UK
Gregor Nilsson Head of online WWF Switzerland Switzerland
Jess Hodder National Digital Officer Construction, Forestry, Mining, and Energy Union Australia
Jo Kerr Assistant Director of Digital Breast Cancer Care UK
Joel Bassuk Social Media Manager Oxfam International UK
Matt Seel Junior Consultant Claremont Social Communications UK
Namrata Chowdhary International Comms Adviser Cause Impact UK
Niall Slater Website and Social Media Manager The Society of Authors UK
Nick Scott Digital Manager UNISON UK
Pete Speller Mobilisation Campaigner Greenpeace UK UK
Rhiannan Sullivan UK Director Care2 UK
Richard Casson Online campaigner Greenpeace UK UK
Sam Butler Digital Marketing Manager Anthony Nolan UK
Sondhya Gupta Digital Campaigner Greenpeace UK UK
Susan Luxford Head of Marketing & Digital Institute of Fundraising UK
Tracy Frauzel Mobilisation Strategy Director Mobilisation Lab at Greenpeace UK

Why Digital Leadership?

The scope and speed of digital trends are outpacing organisations ability to benefit from them. The challenge is not technical but organisational and not unique to non-profits as this excerpt from the leaked New York Times internal digital review illustrates:

We have struggled to groom our digital journalists for leadership, in part because we don’t fully know how to use their skills.

“It’s critically important to have traditional journalists involved in crafting and implementing our digital strategy. But having so many of these [digital leadership] posts filled by traditional journalists deprives us of deep expertise to push our digital efforts to the next level.

On the one hand Digital Leads feel that management “doesn’t get it” or they feel that colleagues see them as service providers rather than strategists and experts in their own right.

On the other hand, Digital Leads often don’t have the skills to develop trusting relationships with higher levels in an organisation. Sometimes approaching a Digital team is like talking to the proverbial plumber – the moment someone outlines their idea, the team will outline the complexity of the work which – as with our plumber – will result in a high cost and a long delivery timeline. So no wonder that some colleagues and senior management do not want to consult the Digital team in the first place.

Read research findings on digital leadership in the NGO sector at

What is the Digital Leadership Forum?

The Digital Leadership Forum is a full day personal development workshop aiming to help bridge the gap in understanding between Digital Leaders and other Managers in organisations.

In this full day workshop participants will have the opportunity to share their experiences and find solutions and possible ways of working in the future.

If you’ve had a mentor or a coach, you will know what this day will feel like. While many of us haven’t got much time to think about how we operate in the workplace beyond pure delivery, when we allow ourselves to do it, we learn a lot about self and how others perceive us. And this is an important learning when thinking about how we build trust and maintain relationship with colleagues.

The day will be facilitated by Brani with the support of a leadership mentor and coach using open space methodology for discussions and exercises which will provide Digital Leads with tools to help them develop their leadership and influencing skills.

Who is it for?

If you’ve been to DLF 2014, this year’s forum will be building on those discussions and your experience since.

Digital Leadership Forum is an opportunity for Digital Leads (a person in an organisation who leads on Digital, therefore can be at any level in an organisational hierarchy), managers and colleagues who are working closely with them or the Digital team to come together and build deeper understanding of each other’s professional motivations so they can build better working relationships.

Participants will have the opportunity to share their experiences and find solutions and possible ways of working in the future. If you’ve had a mentor or a coach, you will know what this day will feel like. This is organised by digital leads for digital leads.

This is the year 3 of Digital Leadership Forum so it is still new to the ECF community. If you have any questions/thoughts/feedback, please don’t hesitate to get in touch with Duane or Brani.

For Digital Leadership Forum participants also joining ECF 2015, there will be individual Digital Leadership mentoring/coaching opportunities.