eCampaigning Overview (Seminar Room 1)

An intense comprehensive overview of e-campaigning that provides a strong framework for e-campaigning strategy, planning, implementation and continuous learning. Perfect for campaigners, fundraisers, digital producers and others involved in planning and implementing campaigns via digital channels.


08:45-09:00 Check in: grab your name tag and say hello! You also might want to grab a cup of coffee or tea
09:00-09:30 Welcome and introduction: An overview of the training day and identify specific participant interests/questions
09:30-10:00 eCampaigning: core principles and strategy Reviewing the key principles and strategies of e-campaigning
10:00-11:00 eCampaigning Models: Most people think of e-campaigning as petitions and email letters. But it is much more than that. This will cover the key models and how they can be used to win campaigns.
11:00-11:30 Break
11:30-13:00 Email-to-Action Model Best Practices: Going through the key best practices that have driven the success of Oxfam, Greenpeace, Avaaz, MoveOn, the Obama campaign and more.
13:00-14:00 Lunch (included) & table discussions
14:00-15:30 Retaining Supporters: Supporters are most valuable when they continue to be active beyond their first engagement. While most organisations have 70-90% inactive digital supporters, there are strategies for retaining and re-activiating.
15:30-16:00 Break
16:00-16:45 Campaigning via Social Media & Mobile Phones: Social media has been adopted by hundreds of million of people and mobile phones by billions, but their proven, repeatable, cost effective use for campaigning is elusive.
16:45-17:00 eCampaigning Trends: what’s coming next and how to spot the best opportunities.
17:00-17:30 Participant Q&A / Discussion Time for addressing any unanswered questions, discussing the learning, etc.
17:30 End of training day
19:30 Pre-ECF Dinner & table discussions
21:00 Pub: Who ever feels like it can join us in the pub.


Name Role Organisation Country
Duane Raymond Campaign strategist and analyst FairSay UK
Alistair Currie Campaign and Media Manager Free Tibet UK
Dave O’Carroll Digital Manager War Child UK UK
Diana Dugandzija PR and communications Association for Promoting Inclusion (API) Croatia
Florence Stuart-Leach Digital Editor Macmillan Cancer Support UK
Kate Larsen Fairteria Founder Fairteria UK
Luke Harman Campaigns Officer Christian Aid UK
Matthew Dore-Weeks Social Media Campaigning Unite the Union UK
Tom Malone Digital Engagement Coordinator Christian Aid UK
Sloane Robinson Building: Seminar Room 1
Lead By:
Duane Raymond, FairSay