How to Write Emails that Get a Response (Seminar Room 3)

This is an interactive and fun workshop uses varied learning methods to give you the knowledge you need to increase your email response within 24 hours. It is bursting full of facts, techniques and examples to improve your email campaigns immediately.

By the end of this workshop, you’ll be able to:

  • Understand what causes a low open rate
  • Know how to segment your email list for better results
  • Craft an unforgettable email
  • Analyse email reports to see where you are going wrong
  • Avoid spam filters
  • Run a split test to boost your click-through rate even higher
  • Create emails that work on mobile devices
  • Have the results of a professional group evaluation of one of your actual emails to apply straight away

It’s suitable for all levels of technical knowledge, from those who’ve only just started using email to those who write Java applications in their sleep.


08:45-09:00 Check in: grab your name tag and say hello! You also might want to grab a cup of coffee or tea
09:00-09:30 Welcome and introduction: An overview of the training day and identify specific participant interests/questions
09:30-10:00 How email works technically, in a nutshell
10:00-10:30 Characteristics of emails that get opened
10:30-11:00 Group exercise
11:00-11:30 Break
11:30-12:15 Characteristics of emails that get acted on
12:15-13:00 Email surgery
13:00-14:00 Lunch (included) & table discussions
14:00-15:30 Advanced strategies for increasing participation
15:30-16:00 Break
16:00-16:30 What happens after the click?
16:30-17:00 Group Exercise
17:00-17:30 Participant Q&A / Discussion Time for addressing any unanswered questions, discussing the learning, etc.
17:30 End of training day
18:30 Pre-ECF Europe Dinner & table discussions
21:00 Pub: Who ever feels like it can join us in the pub.


Name Role Organisation Country
Rachel Collinson UK
Christina Pashialis Community Manager Hubbub UK
Emi Hayashi Email campaigner Greenpeace Japan
Kate Smith Writer and web manager self employed UK
Primah Kwagala Center for Health, Human Rights and Development (CEHURD) Uganda
Richard Martin Head of Mobilisation Greenpeace India India
Sarah Croft Campaigns officer CAFOD UK
Susannah Kerr Advocacy Officer British Heart Foundation UK
Lead By:
Rachel Collinson
Sloane Robinson Building: Seminar Room 3

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