Innovation: People Make Change Happen (Seminar Room 5)

Are you working on new campaign ideas or the launch of a new campaign?  Perhaps you are tasked with keeping ongoing campaigns fresh, or reaching new audiences? Maybe you are a fundraiser, raising money for core funds, front line projects or campaigning work?

Do you have to work across multiple teams, with different stakeholders and audiences?  Is working with different people with different perspectives and priorities sometimes challenging? Does this ever cause you sleepless nights?

If the answer to the last question is yes then do not miss ‘people make change happen workshop’.

We don’t campaign or fundraise because the current situation is OK. We do the jobs that we do because we are change makers. We can’t make change happen on our own. To be successful we have to work across and influence different internal teams and external stakeholders.

You can have the best campaign or fundraising idea, the most advanced tech, the most robust delivery plan, but if the people you need to make the change happen are not on board you will fail.

Learn how to get buy in, influence and get the best out of people so that your campaigns and fundraising make the biggest impact for the causes that you work for.

Main Takeaways:

  • An understanding of your own needs
  • An understanding of different audience needs
  • Tactics to get buy in for ideas and spur people to take action
  • Development of influencing skills
  • How to say no to bad ideas
  • An opportunity to work with the group on your current challenges that are keeping you awake at night.


08:45-09:00 Check in: grab your name tag and say hello! You also might want to grab a cup of coffee or tea
09:00-09:30 Welcome and introduction: An overview of the day and identify specific participant interests/questions
09:30-11:00 The big picture: what is your strategic idea or campaign and why is it important. Learn to get to the root of the problem and articulate the difference it will make in a way that excites and inspires others.
11:00-11:30 Break
11:30-13:00 Insight and ideas: innovation and good ideas do not happen in a vacuum, to have good ideas you must understand your audiences stories and motivations. Learn creative thinking techniques to generate quality and quantity of ideas.
13:00-14:00 Lunch (included) & table discussions
14:00-15:30 Understanding others: developing your understanding of others priorities, motivations and fears can help you get buy-in for your idea, navigate tough situations and negotiate outcomes that work for all.
15:30-16:00 Break
16:00-17:00 Practical problem solving: using your new skills on live challenges and working with the group to develop tactics to solve them and develop action plans to implement back in your day job.
17:00-17:30 Participant Q&A / Discussion Time for addressing any unanswered questions, discussing the learning, etc.
17:30 End of training day
18:30 Pre-ECF Europe Dinner & table discussions
21:00 Pub: Who ever feels like it can join us in the pub.


Name Role Organisation Country
Lucy Gower Director Lucyinnovation UK
Emily Holm Digital Media Officer Construction Forestry Mining Energy Union – Construction Division. Australia
Lesley Pinder Innovation and Product Development Manager Breakthrough Breast Cancer and Breast Cancer Campaign UK
Rebecca Owen Senior Supporter Engagement Officer WaterAid UK
Sandra Nuzdic Program coordinator Center for Inclusive Work Activities (CIWA) Croatia
Sloane Robinson Building: Seminar Room 5
Lead By:
Lucy Gower, LucyInnovation