Campaigns use communication to gather support, create pressure and exert influence. For most non governmental organisations (NGOs), their only resource to secure real change is public persuasion. Business has money, government has law but campaigns have only public support. Communication is the campaigners’ instrument for change, not simply a way to publicise an opinion.
These will include an introduction to campaign tools and techniques, issue mapping, framing, values and heuristics, communications factors and proposition-making, visual language, the history of campaigning and the differences between campaigning and advocacy.
|PLANNING EFFECTIVE CAMPAIGNS ON WEDNESDAY APRIL 8TH|
|08:45-09:00||Check in: grab your name tag and say hello! You also might want to grab a cup of coffee or tea|
|09:00-09:30||Welcome and introduction: An overview of the training day and identify specific participant interests/questions|
|09:30-11:00||Part 1: Introduction to Campaign Tools
|11:30-13:00||Part 2: Propositions, Visual Language and Framing
|13:00-14:00||Lunch (included) & table discussions|
|14:00-15:30||Part 3: Heuristics and Motivational Values
|16:00-17:00||Part 4: Organising Campaigns
|17:00-17:30||Participant Q&A / Discussion Time for addressing any unanswered questions, discussing the learning, etc.|
|17:30||End of training|
|19:30||Pre-ECF dinner & table discussions|
|21:00||Pub: Whoever feels like it can meet in the pub.|
|Chris Rose||Campaign Strategy Ltd.||UK||
|Carita Lehtniemi||Art Director||Finnish Red Cross||Finland|
|Heidi Budino||Senior Consultant||Claremont Social Communications||UK|
|Johanna Taylor||Senior Campaigner||Action on Hearing Loss||UK||
|Julie Stoneman||Forest Campaign Manager||WWF-UK||UK|
|Lucy McRobert||Nature Matters Campaigns Manager||The Wildlife Trusts||UK|
|Matta Samiou||Campaigns Manager||ActionAid Hellas||Greece|
|Rosie Childs||Senior Digital Campaigns Manager||Foreign & Commonwealth Office||UK|
|Suzette Woodward||National Campaign Director||Sign up to Safety Campaign||UK|
Participants will be invited to complete a short questionnaire about themselves and what they’d most like to get from the day, prior to the event. This is not obligatory but will help Chris in planning the final content.
Similarly, it will help the session on motivational values if the group all complete the CDSM online values questionnaire so we can produce a group map – this should make the session more interesting.
Information will be circulated about both of the above.
It is not essential but may be useful if participants have also looked at, if not actually read (!) two of Chris’s books – How to Win Campaigns: Communications for Change Edn 2 (Taylor and Francis/Earthscan 2010) and What Makes People Tick: The Three Hidden Worlds of Settlers, Prospectors and Pioneers (Troubadour 2011). The author can bring copies to purchase on the day, if anyone is interested, at a discounted price of £15 and £12 respectively.
You can also get an idea of some of Chris’s work from visiting www.campaignstrategy.org
Finally, all participants are invited to come armed with a simple 2 minute presentation of a campaign they are working on, worked on or would like to work on, so that it can be used in the sessions where helpful for exercises. Just a verbal description will do, although it will be useful to sketch it out on a flip chart sheet on the day. If you bring something ready-prepared, please keep it simple!