Smart strategies to boost your online fundraising returns (Seminar Room 6)

This fundraising masterclass will help you make the most of your organisation’s investment in digital fundraising. We will explore a range of strategies to boost income, analyse the metrics that really matter and cover a range of tactics to increase your ROIs.

This training is for fundraisers, digital comms staff and others involved in implementing digital fundraising plans and strategies.


08:45-09:00 Check in and say hello!
09:00-09:30 Welcome and introduction: An overview of the training day and identify specific participant interests/questions
09:30-11:00 Models of online fundraising
How do you know how well your new leads are performing? And how do you define a new lead? This training session will start by analysing the different models of online fundraising, and participants will define and develop their own fundraising model to use throughout the day so they can go away with the knowledge of testing, tools and tactics that’s most useful to their day to day work.
11:00-11:30 Break
11:30-13:00 Methods of testing
Testing is crucial to maximise your ROI in online fundraising. We’ll explore different methodologies for testing, including A/B testing and multivariate testing, and look at how you can use them in your work to maximise your returns.
13:00-14:00 Lunch (included) & table discussions
14:00-15:30 Tools and techology
What are the best tools to use for testing? If you’re already using them, how can you get the most out of them? We’ll explore the best ways to use technology to your advantage in online fundraising.
15:30-16:00 Break
16:00-17:00 Tactics to generate results fast
Put everything you’ve learned about models, testing and technology into practice in a hands-on session to explore how you can maximise conversion rates using your own fundraising model.
17:00-17:30 Participant Q&A / Discussion Time for addressing any unanswered questions, discussing the learning, etc.
17:30 End of training day
18:30 Pre-ECF Europe Dinner & table discussions
21:00 Pub: Who ever feels like it can join us in the pub.


Name Role Organisation Country
Florian Engel {insert witty title here} more onion Austria
Glyn Thomas UK Director more onion UK
Antti Haverinen Online Marketing Specialist World Vision Finland Finland
Peter Martin Email Campaign Manager Liberal Democrats UK

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