This fundraising masterclass will help you make the most of your organisation’s investment in digital fundraising. We will explore a range of strategies to boost income, analyse the metrics that really matter and cover a range of tactics to increase your ROIs.
This training is for fundraisers, digital comms staff and others involved in implementing digital fundraising plans and strategies.
|SMART STRATEGIES TO BOOST YOUR ONLINE FUNDRAISING RETURNS WORKSHOP ON WEDNESDAY APRIL 8TH|
|08:45-09:00||Check in and say hello!|
|09:00-09:30||Welcome and introduction: An overview of the training day and identify specific participant interests/questions|
|09:30-11:00||Models of online fundraising
How do you know how well your new leads are performing? And how do you define a new lead? This training session will start by analysing the different models of online fundraising, and participants will define and develop their own fundraising model to use throughout the day so they can go away with the knowledge of testing, tools and tactics that’s most useful to their day to day work.
|11:30-13:00||Methods of testing
Testing is crucial to maximise your ROI in online fundraising. We’ll explore different methodologies for testing, including A/B testing and multivariate testing, and look at how you can use them in your work to maximise your returns.
|13:00-14:00||Lunch (included) & table discussions|
|14:00-15:30||Tools and techology
What are the best tools to use for testing? If you’re already using them, how can you get the most out of them? We’ll explore the best ways to use technology to your advantage in online fundraising.
|16:00-17:00||Tactics to generate results fast
Put everything you’ve learned about models, testing and technology into practice in a hands-on session to explore how you can maximise conversion rates using your own fundraising model.
|17:00-17:30||Participant Q&A / Discussion Time for addressing any unanswered questions, discussing the learning, etc.|
|17:30||End of training day|
|18:30||Pre-ECF Europe Dinner & table discussions|
|21:00||Pub: Who ever feels like it can join us in the pub.|