Discussion around the kinds of things you can ask people to do to support a campaign, from petition to getting arrested. Includes a useful brainstormed list of ideas, and some good recent examples of innovative or unusual actions.
Convenor: Brian Fitzgerald
Notes:
- Pyramid of actions from petitions to arrest
Good examples:
- Tearfund prayer week
- Put People First – Avaaz green hats
- Obama: SMS/email reminders for events – asking supporters to plan when they’ll vote; segmented data e.g your town name in email subject line
- Getting people to create things e.g Origami ark – operation Noah
- Mapping, geotagging of targets on map e.g woodland that needs protecting
- Webinars
- Teleseminars – supporters phoning in to listen to expert
- Broadnet – automated dial outs
- Ustream with Twitters
- Flash mobs
- Carrot mobs
- Greenpeace Canada – mobilising friends to lobby your MP
- Automated letter printing and sending
- ‘I will visit Iceland if whaling stops’ – GP petition with prize to visit Iceland
- Encouraging people to live on £35/wk as asylum seekers do
- Clean Clothes Campaign getting students to write about issues
- If something happens I commit to do something big
- Pledge Bank
- Amnesty Australia analysed list to find out who is active
- We don’t tell stories of what supporters are doing enough – that will inspire others
- ‘Super-forwarders’ – AI Australian – and value of staff as multipliers
- Learn from direct marketing e.g unique links on party invites
- Badges for superforwarders? 4square style
- Points tracking
- WWF – kids campaign with stamp in passport
- Tearfund - SuperBadger facebook app – gave free tshirt to users who’d invited 50 friends
- Identify key activists and make personal contact
- Wave videos
- Deal with people according to their skills & confort levels e.g photographers, writers
- In US – calling keen online activists
- Use online again to take people deepers
- MyBO – door knocking, ZIP code data — put people in contact with people like them by using other data
- Hand pick volunteers/participants – make them feel special – give them things
- Lifeboat charity – mystery packages for young activists who were active on social media
- Avaaz Dalai Lama handshake action in London – big turnout off back of email
- Keep location secret – get mobile numbers
- Bluetooth transmitters to engage people at events
- QR codes
- Internet gives new tools to old school orgnaisers
- Dating service for activisits?
- Using online to bring people togheter for lobbying MPs and so on
- Amnesty US – letter writing marathon with all doing it on one day
- Need for simple. clear process so that people can journey up the ladder of engagement
- Nabuur – giving volunteers online admin rights
- Fairfood – volunteers as employees – give up control
- Focusing on retired age groups and targetting offline actions to age groups more generally
- Phonebanks for political campaigning
- Priming – GetUp! removing fear factor around lobbying with clear online explanation/video examples
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