Notes from discussion covering tips and tools for online campaigning on a tight budget with very limited staff resources.
Convenor: Alan
Notes:
Shoestring = very limited staff capacity, money, maybe skills & expertise
3 ways to maximise:
- work with lots of volunteers – but gap when they move on is problem
- dare to ask for things for free
- work with newly skilled people
- Use cheapest tools e.g wordpress
- Assumption from punters that doesn’t need much money
- Challenge how to go viral
- Excellent relationship with a few key (online) journalists – need to research them and look for a jook (even opposition writers) – use twitter to contact?
- Cut on tech but not on content
- Bundle time into one concentrated work period?
- How to manage conversation so many social media
- Trust your colleagues
- Potential to cream off top content on an aggregator that would feed back to original own site – ‘blogger of the week’
- Interns properly employed – recruit through ??? – often young, post through relevant courses, put it on own new media, recruit at unemployed offices
- Guidelines for interns
- Recruit with video – generate video with competitions – get famous Director to do training
- Can survive on free, open-source software – loads of plugins available
- Tips available on webdesignerdepot.com – 8 Tips for a Charity Website | How to choose an open source CMS
- Vertical response can provide free email-to-sender service up to 10k
- Spend 1/3 time on planning
- Creative Commons license search on Flickr for free images – and creativecommons.org
- Ask supporters to contribute in content – images in a competition
- Never cut conversation
- Smaller, more targetted campaigns more effective
- Use ECF list!!!!
- Digital Charities Group – get together, problem solving and a drink. A free forum with less boundaries – 1st Weds of every month at 4pm
- Need a Wiki of responses/arguments with managers
- When trusting supporters to initiate accept it will be bit of a mess
- Most/many supporters aren’t interested in strategising tactics, priorities, targets
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Attendees:
Sapi, Clean Clothes Campaign
Jenny Holtare, ActionAid Sweden
Duane Raymond, Fairsay
Ulrich Schlanker, GCAP Germany
Tom Dyson, Torchbox
Jo Shaw, Public Zone
C Kent, DSW
Tessa Adelaar, Fairfood International
Subi Gnanaseharam, Tearfund
Katie Turner, Leonard Cheshire Disability
Jon Worth, techPolitics
Sandra Dusch Silva Christliche Justiative Romero
Eugene Flynn, 54Degrees
Tom Allen, Stop Climate Chaos
Tim David
CSABA, HCCU/freelance
Alan, Church Action on Poverty
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