Exit strategies from social media

What do you need to do when you close down a social media presence (eg Facebook group) and how to you do it without losing supporters?

Convenor: Michael Dettbarn

Notes:

Need exit strategies for…

• Websites/domains
• Applications (FB/other)
• FB pages/groups
• Email-lists
• Issues = archive old stuff

By what rates are people switching? – 60% (1st month) ~ 1% (1st year)

Social media exit strategy

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