Small group discussion looking at ways of building online communities on other platforms and the tools which can make this easier. Also covers ‘house’ social networks.
Notes:
Discussion on…
- Building a community
- How do you get supporters to interact more via facebook/Twitter?
- Connecting the social media/platform – exp and tools
- Online strategy beyond content on social media
- facebook connect & twitter feeds
- Own communitiy relating to other sites
- Content-specific networks
- Community management
- What does online community activism look like?
- Closed online communities (members?) and linking
- What worked recently?
Tools:
- Twitter tab on FB page – FB/Twitter overlap = 40%
- Twitterfeed, Ping, Posterous (bad practice)
- Twittering links to FB page
- Caution about automated crosspostings
- Facebook: more momentum, less clickthrouhg?
- Flickr, YouTube for events…
– ONE: great results if you engage and have good pics (others sceptical)
– Put links in descriptions
– Allow people to upload to your flickr (with moderation) - Blog as homebase
- ‘Amnesty everywhere’ banner for external sites
- YouTube non-profit account has superpowers
- Check Vin Diesel’s facebook page = awesome example of using FB!
- Contact facebook to migrate ‘group’ to ‘page’
- FB tools: involver – put html (email signup) on page
- Volunteer of the year
- Videovolunteers
- Tubemogul uploads to all video sites
Our ‘own’ online communities:
- Local groups login
- Families & disabilities group active but slow
- Fundraising teams
- Everydayhero as alt to JustGiving
- Huge effort to get conversations going online
- ProtectTheHuman.com taking off after 18mths (AI)
- Starting point — what’s the USP?
- Niche audiences
- Service provision, less campaigning
Related posts:
