Taking risks with new media – how to manage risk, and how to deal with working inside a risk-averse organisation.
Convenor: Jon Worth
A wide ranging discussion among a diverse group of participants – some from risk-taking NGOs, others from more risk averse organisations, and a handful of maverick freelancers (including the convenor). The discussion focused on the root of the risk – legal risk, financial risk, reputation impact.
A number of comments homed in on means to break down risk and use that approach to convince senior people in an organisation to agree to risky online activities. Decentralisation of eCampaigning – giving Twitter accounts to policy people across an organisation for example – was cited as an important way of binding all staff into the online campaigning effort.
Other approaches were more subversive – just going ahead and doing the activity anyway, doing things under the radar of senior people.
There was a small debate about transfer of risk out of an organisation altogether – getting ‘the mob’ on Facebook and Twitter to take things forward, or get bloggers to dig into things.
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Related posts:
US Air force blog response strategy
http://www.web-strategist.com/blog/2008/12/31/diagram-how-the-air-force-response-to-blogs/
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