Brief notes of discussion looking at what to do, and how to communicate with your supporters, when you don’t achieve your campaign objectives.
Convenor: Patrick Olszowski
Questions we set out to answer
- How to get permission to do risky things with high possibility of failure
- How to measure success
- How to regroup after failure- and sell to your supporters
Some musings
Is important to evaluate what it is that you really want to happen
(what will make the world a better place for your issue?)
Conduct a sober, rational, dispassionate power analysis about who, when and why a change can be made
Be honest if things haven’t worked
After a failure, always give supporters a reason to keep fighting – ask them to do something else (this is outrageous, but we plan to keep fighting, we are still angry….)
Tell compelling, authentic stories – and this will get authentic action.
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