Duane Raymond

Duane Raymond is the founder of FairSay and the eCampaigning Forum event and community.  He has been a pioneer of digital campaigning in the UK and Europe since 2001 when he was Oxfam GB’s first e-campaigning manager and grew the online supporter base from 5,000 to 400,000 in 3 years. He has followed digital campaigning since the early 1990s, made his first web site in 1995, used the Internet since 1989 and used computers and networks since the 1980s.

Duane is widely recognised as one of Europe’s leading e-campaigning experts and pioneers. He pioneered Oxfam GB’s e-campaigning activity from 2001-2004 and has been running FairSay – a campaigning consultancy – ever since. He has been called the ‘leading e-campaigning guru’ by Linda Butcher, CEO of the Sheila McKechnie Foundation and the ‘godfather of good geekery’ by Tom Allen of ActionAid International. He has works with many of the world’s leading campaigning organisations and campaigns, including Greenpeace, Oxfam, Amnesty, WWF, Make Poverty History, 1Goal Campaign and many more.

When not organising and delivering trainings, he is analysing campaign performance, helping craft campaigning strategies, working hands-on as part of a campaigns team, organising the annual eCampaigning Forum events (since 2002) and being the benevolent dictator of the 1,900+ campaigner strong eCampaigning Forum global community.

Founder, Lead Organiser, Host and Trainer

Jess Day

Jess Day is open space facilitator, event organiser and an online content and strategy consultant, working in particular on online campaigning. She has previously worked in a range of communications roles for consumer organisation Which? and development charities Christian Aid and Oxfam GB, including organising and facilitating PR events, volunteer meetings and major conferences.

Jess has been an eCampaigning Forum regular since 2002 and helped out with the organisation of the 2008 and 2009 conferences before becoming the lead facilitator in 2010.


Pheona Croom-Johnson

Pheona Croom-Johnson is an experienced learning and development consultant with approximately 20 years experience spanning the private, public and non-profit making sectors.  Her childhood took place in an acting school where she appeared professionally on stage and TV including a starring role in a Granada TV drama production which went on to receive an award.

Pheona has been able to use this training and experience to her advantage when working with others, enabling them to increase their ‘presence’, ‘self-confidence’ and ability to identify ‘who they are’. Pheona’s career has been varied but has always included different aspects of coaching, mentoring, facilitating and training.

She has delivered successful initiatives in a range of leadership and management areas including organizational development, change management, performance management, coaching, mentoring, facilitation, team development, leadership and the application of psychometric instruments both to individuals and teams. She is also a trained workplace Mediator, Emotional Intelligence practitioner and Action Learning Facilitator.

“I am passionate about enabling people to reach their potential. Seeking to develop behaviours and beliefs that totally support individuals to take their next step forward – whatever step that may be…”

Pheona works with a range of Associates who are experts in different fields. She has known and worked with these individuals over the last 20 years and only recommends individuals she is completely confident will be able to meet the needs of the client.

“Pheona has an excellent presentation style” Gatwick May 2013.

“Pheona put everyone at ease from the start. Leading ‘adults’ into an adult learnin3g environment. Thank you Pheona.” Tony Sanders (Hollington Club for Young People).

Pheona is the owner of CJ Associates.



Branislava Milosevic

Branislava Milosevic (former Save the Children and CAFOD Digital Manager) has been spending the last few years working with senior managers and digital managers to develop their capabilities to work together, to seize digital opportunities and to help NGOs spread digital best practices throughout the organisation.

DLF Organiser