Summary of small group discussion looking at what to measure, how and why, and what to do with what you learn.
Ideas and experiences on the topic of reaching new/ different target audiences, reaching out to new demographics and recruiting supporters from beyond your usual crowd. We also discussed general tips for attracting more web traffic.
Convenor: Kaye Brennan (Woodland Trust)
Small group discussion looking at ways of building online communities on other platforms and the tools which can make this easier. Also covers ‘house’ social networks.
Notes from discussion covering tips and tools for online campaigning on a tight budget with very limited staff resources.
Brief notes of discussion looking at what to do, and how to communicate with your supporters, when you don’t achieve your campaign objectives.
Summary of discussion of frameworks and ideas around data sharing, and at the idea of the ’semantic web’.
What do you need to do when you close down a social media presence (eg Facebook group) and how to you do it without losing supporters?
Taking risks with new media – how to manage risk, and how to deal with working inside a risk-averse organisation.
Very thorough notes of discussion around using technology to include in a campaign the voices of people directly affected by an issue or project.
Discussion around the kinds of things you can ask people to do to support a campaign, from petition to getting arrested. Includes a useful brainstormed list of ideas, and some good recent examples of innovative or unusual actions.
Discussion on online marketing, looking specifically at the Google grants programme, and google ads, with sample figures,
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