Human centred design for campaigning

Tracy Frauzel, Greenpeace

Human centred design is the latest innovation trend for commercial businesses. It is increasingly being used by governments and development organisations to create and transform services. We wanted to see what would happen when we applied this process to campaigning.

The Mob Lab recently completed a six month pilot adapting and implementing human centred design for campaign projects. It is now rolling this process out globally in Greenpeace for people-powered campaigns.

In this session I’ll cover how we adapted and implemented the process and what we’ve learned from this approach to improve campaign planning and implementation.