Getting started with Google Analytics – Glyn Thomas
A quick introduction to Google Analytics for beginners and infrequent users. We’ll cover some quick tips and tricks to help you get the most out of it, including using the URL builder, explaining some of the terminology, and show you how to quickly link Google Analytics to a spreadsheet and update automatically.
Lessons for campaigners from Agile project management – a taster session, Rachel Collinson
“How long will it take?” – the question every worker dreads hearing. Without a decent answer, your campaign will fail. Estimate too long and management start stressing, estimate too short and your team start stressing. What if you had an objective way to know, and defend your planning? In this session Rachel will show you a fun way to arrive at solid time estimates for campaign planning.
How Google Ad Grants, AdWords, Analytics can help you achieve your organization’s objectives, Chris Whalen
Learn about best practices for managing and making the most of your Google Ad Grants and Analytics accounts. We’ll cover some of the tips and tricks we’ve learned working with charities over the years as well as fundamentals such as conversion tracking, AdWords account structure, campaign tagging, attribution models and Google Tag Manager. Please come armed with questions and examples that you’d like to discuss.
A warm welcome – crafting your perfect email welcome experience, Ali Walker
Campaigning organisations invest time and money to gain new email addresses for specific campaigns, but all too often those users are thrown from one campaign to another without being given a chance to build a relationship with the organisation. The early days of subscription are the best time to make a life-long good impression, so let’s create great welcome journeys for new subscribers. After looking at some inspiring best-practice examples, you’ll get the chance to work together through a series of exercises to create welcome journeys for new subscribers.
Giving and receiving feedback, Branislava Milosevic
We give and receive feedback daily and from different sources. At work, if we can understand it and use it, this feedback can help us communicate more openly and build trusting relationships with our managers and team members. Feedback is seldom verbal only and emotions, timing, location, body language contribute to how feedback is received. To be constructive, feedback needs to bring value for the receiver NOT release for the giver. In this session we’ll learn & practice tools best ways of doing just that.
Segmenting your supporters for greater engagement, Graham Covington
Have you ever heard the saying ‘Don’t treat everyone like everyone’? Are you in the habit of sending identical email content to your entire email list every time you send out a message? What would happen if you could easily craft different messages to different segments of your email list. Messages that are personal – and relevant. Greater engagement? Yup. How can you know what is relevant to each of your supporters? Let’s explore how to get to know your supporters, and the best way of crafting and sending highly targeted email communication.
Four-Step Formula for Creating Viral Videos, Richard Roaf
Richard will present the formula he used to produce videos during the Paris climate talks that were viewed over 10,000,000 times and shared 200,000 times. Richard is now using the formula to regularly produce shareable videos for 38 Degrees and Greenpeace UK. Come to the session and find out how you can use it too.
Persuasion design, Eugene Flynn
Persuading people to act and give Find out about successful persuasive design techniques that will deliver increased success online for your organisation. Eugene will consider the emotional triggers and social psychology that influence people’s behaviour online and look at how to design compelling user interactions that increase engagement and elicit desired actions from your audience. This will be a practical session mixing theory with real examples and you’ll be encouraged to share your own examples of designs you believe work effectively.