A winning framework for integrating advocacy and fundraising

Eugene Flynn, 54 degrees

Many organisations frequently experience friction when integrating advocacy and fundraising. Fundraising and campaigns teams still often operate in silos, have a different style of communicating and different ideas of what success looks like. These can have an adverse effect on supporter relationships.

Yet, when your advocacy campaigns are seamlessly integrated with fundraising they will deliver superior supporter experiences, generate increased donations and donor engagement. At the same time you can still remain faithful to your campaign goals, achieve genuine real world impact, as well as developing better relationships between teams with increased learning from each other.

Eugene Flynn, from 54 Degrees, will lead a conversation on effective integration of advocacy and fundraising, sharing examples and a methodology you can use to help break down these silos and create a repeatable successful framework for your organisation.