Beyond petitions: tools, tactics and user journeys for growth and impact

Eugene Flynn, 54 Degrees

Room: O’Reilly Theatre

Petitions are quite often our go to tool when running online campaigns, yet it’s debatable how seriously our targets take them. How are you using petitions? Do you see them as a tool to build your email list, an entry point to a ladder of engagement or do you see it as an impactful campaigning tool by itself? Eugene will host a conversation on “beyond petitions”, discuss alternative tactics and tools to engage your supporters and how these might fit into your supporter journey. We’ll be discussing Twitter, SMS, Phone, Chat, Fax, Face to Face and anything else you care to share.