The ABC of AB testing

How to make your emails and websites even better

TeachIn Facilitator: Jamie Woolley

Keen to start testing emails and websites but don’t know where to start? Dabbled with social media experiments and want to get more ideas? This session will give you all the basics on when and how to run tests, and — most importantly — what the results mean. You’ll also leave with plenty of ideas for tests you can use in your own work to optimise yourself silly.