This session can be followed on Twitter by using the hashtags #ecf2011 and #04. Greenpeace tuna campaign – Jamie Woolley View more presentations from Jess Day
Oxford, 21 - 22 March 2012
Tag Archives: greenpeace
How not to use social media – Nestle
A case study looking at how astute use of social media, and your target’s own inept use of the same, can provide massive campaigning opportunities. Jamie Woolley from Greenpeace presents some highlights from their campaign calling on Nestle to stop sourcing palm oil for Kitkat chocolate bars from companies which destroy Indonesian rainforests.