Mobilising social media audiences, converting your audiences, audience journeys Convened by: Denrele Ogunwa What does mobilisation mean in this context? Online -> offline ‘focus group’ – test options / consult / crowdsource What can we expect from this audience? Who are they? Most popular corporates – what can we learn? – Pedigree Chum -> if… Read more
Oxford, 21 - 22 March 2012
Tag Archives: strategy
Mobile strategy
Convened by: Jussi Kivipuro Key themes SMS offering really good opportunities to find new supporters – big events or campaigns can drive people to signup – SMS also offering new ways for existing supporters to offer more support – rapid reactions to crisis. However hard to get general sign up to SMS services – needs… Read more