Oxford, 21 - 22 March 2012

Tag Archives: video

Zombie Lists, E-mail Cleaning, Optimal E-mail and Segmenting Data

Ideas on making the most of your email list, testing and improvement, and an outline of a ‘reactivation’ strategy for a zombie list

Chatroulette – Tom Dyson

Tom Dyson of Torchbox on how a subtle technology change made this new phenomenon possible, and the lessons that campaigners can learn from its success.